As we know Facebook is a giant on the world of social networking and try to overtake YouTube with the segment of televising contents through the streaming online named Video-On-Demand Service on August 9, 2017 roll-out to all U.S. users. While original video content producer can earn 55% of advertising revenue while Facebook keeps 45%.
Facebook Watch offers personalized recommendations for videos to watch, as well as categorized content bundles depending on factors such as popularity and social media engagement. Facebook wants both short-form and long-form entertainment on its platform, having a reported total of $1 billion in budget for content through 2018. Facebook monetizes videos through mid-roll advertising breaks, and plans to test pre-roll advertising in 2018. On August 30, 2018, Facebook Watch became available internationally to all users of the social network worldwide.
What is Facebook Watch Service ?
Facebook Watch is a video-on-demand service operated by Facebook.
The new video platform that integrates the social network site FACEBOOK with Video on Demand Service, on August 9, 2017 for a small group of U.S users.After testing a year, now Facebook announced this services available globally, on August 30, 2018.
On testing period, Facebook recorded more than 50 milion people (each) in the US watch at least one minute of Watch Videos and increased 14 times more spending time watching video at the beginning of 2018.
Monetization : How to Earn from Facebook Watch & How Much will be ?
Facebook keeps 45% of ad-break revenue for content shown on Facebook Watch, while its content-producing partners receive 55% of ad revenue. In January 2017, the company announced that it would be adding “mid-roll” advertising to its videos, in which ads will appear in videos after users have watched at least 20 seconds. In December 2017, Ad Age reported that Facebook was lifting a long-time ban on “pre-roll” ads, an advertising format that shows promotional content before users start the actual video. Facebook had resisted using pre-roll ads because the format has a “reputation for annoying viewers” who want to get to the desired content, though the report stated that the company would nevertheless try the format. Steve Ellis, CEO of WhoSay, a social influencer marketing company, told Ad Age that “YouTube already established that people will sit through and tolerate pre-roll” and that “It’s proven that they haven’t sent consumers fleeing, so it makes sense that Facebook would pursue a similar strategy as it builds out its original content experience”. Two weeks after Ad Age’s report, Facebook updated its blog to note that the pre-roll advertising format would begin testing in 2018, and that there were going to be changes to mid-roll ads; specifically, they cannot appear until a minute into a video, and are only available for videos that run for at least three minutes, as opposed to the original rule of appearing after 20 seconds on videos potentially as short as 90 seconds.
You can discover all this in the Watch tab, Facebook offers personalized recommendations of videos to watch as well as categories of bundled video content, including “Most Talked About”, “What’s Making People Laugh”, and “Shows Your Friends Are Watching”.
To qualify publishers must:
- have created videos lasting longer than three minutes
- have attracted more than 30,000 viewers who stayed for more than one minute when watching the content over the past two months
- have more than 10,000 followers
- be located in one of the countries where the ad break facility is available
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